Email Carbon Footprint Calculator

An email carbon footprint calculator is a tool that measures the environmental impact of your email marketing campaigns by calculating the CO2 emissions generated from sending emails to your subscriber list. Simply paste your email HTML and enter your subscriber count to understand your campaign's environmental impact.

Our calculator analyzes two main factors: your email HTML (which determines the email size including images and content) and your total number of subscribers. Using these data points, it calculates the approximate CO2 emissions your email campaign will generate when sent.

Understanding your email campaign's environmental impact helps make informed decisions about your marketing strategy. With climate change becoming increasingly important, knowing and reducing your digital carbon footprint is both environmentally responsible and can appeal to environmentally conscious subscribers.

You only need two things:

• Your email campaign's HTML code
• The number of subscribers you're sending to

Larger emails (with more HTML, images, and content) require more energy to send and store, resulting in higher carbon emissions. Our calculator analyzes your email HTML to determine its size and calculates emissions accordingly.

Yes, significantly. Each additional subscriber means another copy of your email being sent, stored, and potentially opened. Our calculator multiplies the email's carbon impact by your total subscriber count to give you the campaign's total carbon footprint.

Yes! Based on your calculation results, you can reduce your carbon footprint by:

• Optimizing images and HTML code
• Keeping email content concise
• Maintaining a clean subscriber list
• Using targeted segmentation to send to engaged subscribers

Our calculator provides a reliable estimate based on current research about email energy consumption and carbon emissions. While exact numbers may vary slightly, the results give you a good understanding of your environmental impact.

We recommend checking the carbon footprint before sending major campaigns. This helps you track your environmental impact over time and make informed decisions about your email marketing strategy.

The calculator provides clear metrics about your email marketing's environmental impact, which can be included in your organization's sustainability reports and used to demonstrate your commitment to reducing digital carbon emissions.

Yes, after calculating your campaign's carbon footprint, we provide industry benchmarks to help you understand how your emissions compare to similar-sized email campaigns.